Wordpress: Add Google Analytics Tracking Code

Integrating Google Analytics with WordPress helps website owners track visitor behavior and gauge site performance. This snippet provides a simple method to add the Google Analytics tracking code to a WordPress site.

The snippet uses the wp_head hook to insert the Google Analytics tracking code into the header of each page. This ensures that visitor data is captured on every page view.

It includes precautions to avoid adding the tracking code to logged-in users, preventing admin traffic from skewing the analytics data, which is especially useful for sites under development or with heavy admin usage.

Detailed instructions are provided on where to find your Google Analytics tracking ID and how to modify the snippet to use the correct ID.

Best practices for complying with GDPR and other privacy regulations when using tracking cookies are also discussed, ensuring that the implementation respects user privacy.